PurityPlus® Specialty Gases to Introduce Its New Branding at Pittcon 2018


As our corporate parent has done for a number of years now, PurityPlus® Specialty Gases will be exhibiting at the next Pittcon. That, of course, would be Pittcon 2018, scheduled for February 26 through March 1 at the Orange County Convention Center in Orlando, Florida. Participating in this event, considered the world’s preeminent convention and exposition dealing with laboratory science, lets PurityPlus® represent itself and its partners, including WestAir Specialty Gases and Equipment, as a technical resource to the worldwide scientists and lab administrators it pulls in from industry, academia, and government. This time, though, in Booth 3024, the company will also be rolling out its new brand identity.

What brought about the rebranding is essentially a wish to strengthen and better underscore those characteristics of PurityPlus® that have long gained it customers. Scientists, certainly those connected with46 the identification, quantification, analysis, or testing of compounds and molecules, will likely find this brand message quite heartening. It’s best articulated in the organization’s two new slogans: “PurityPlus® Specialty Gas. There When You Need it.” And “The Perfect Mixture.”

The first slogan addresses the extreme value of the PurityPlus® partner network of local, independent specialty gas producer-distributors. WestAir Specialty Gases and Equipment serving Southern California is one of more than 150 of them at 600 installations all over the United States. On account of us, PurityPlus® is able to ensure constant inventory, fast delivery times, and truly responsive customer service to an extent most competitors can’t. WestAir Specialty Gases and Equipment and all Local PurityPlus® partners deliver the right specialty gases to customers right on time, every time, everywhere.

The second slogan refers primarily to the fact of third-party certification, which guarantees the quality and purity of every PurityPlus® specialty gas – always of major importance to laboratory scientists. That’s not the total picture, however. What genuinely makes PurityPlus® “The Perfect Mixture” is that PurityPlus® is …

  • guaranteed certification … and peace of mind;
  • national in range … and right down the street;
  • a lab … and a delivery truck;
  • known, knowing, and knowable … yet agile, adaptable, and adventurous:
  • “The Perfect Mixture,” to be sure!

To learn more about all the things PurityPlus® and its local partners like WestAir Specialty Gases and Equipment of Southern California have to offer laboratory scientists, register for Pittcon 2018 today. Then see PurityPlus® in Booth 3024 come February 26 through March I next year!